We’ve talked a lot in previous articles about the various ways to ensure the success of your social media marketing campaign. But what about the things you should actively avoid? Both as a business, and even personally? Look around the web and there are plenty examples of social media marketing mistakes. These can be simple […]
READ MORESocial media for business: The biggest mistakes to avoid
Having a well-planned and targeted social media marketing strategy for your business is an important and efficient way to broaden your reach, showcase your brand, capture new customers, and strengthen your position in a competitive marketplace. There is, however, a risk that, if you don’t know what you’re doing at every turn, you may be […]
READ MOREKiller must-use social media tools for business
As a small to medium business owner, social media is a fabulous resource for brand promotion and identity building. It is, in fact, critical for small business to have an active and effective social media presence. The free-to-use platforms each have their own unique benefits to business marketers and finding the right ones to use […]
READ MORESocial Selling – What you need to know
When social media was born a decade or so ago social selling did not exist, it was all about personal connection and socialising – nothing more. Today, however, social media is an important marketing and sales channel. In fact, market research shows that almost 80 per cent of salespeople who invest in a strategy for […]
READ MORESocial media for B2B marketing: It really works
Social media is a powerful platform for business to consumer marketing (B2C), yet it can also be used as an equally powerful business to business (B2B) marketing tool. In fact, social media is a crucial element for almost all business success today and savvy forward-thinking managers will investigate the best ways to use social media […]
READ MOREIs online purchasing impacted by social media?
According to many market research reports for online purchasing, social media may limit direct sales, with some studies finding only a rate of 1-5 per cent of ecommerce sales are directly attributed to selling through social media. But don’t be fooled: Social media marketing has an enormous role to play in supplementing and triggering the […]
READ MOREThe importance of storytelling and how social media can help
Human beings love stories. We tell and listen to them every single day. Think about your conversations – on the phone, over a coffee, at the dinner table, in bed at night with your significant other. Think about your leisure: watching television or a movie, going to the theatre, listening to radio chat programs, watching […]
READ MOREHow to develop an awesome customer persona
Developing an awesome Customer Persona is a critical first step in today’s on-line world. Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram were the top seven platforms used by marketers in 2015. That’s the word from Social Media Examiner. And 66 per cent of marketers plan to increase their use of Twitter, YouTube and LinkedIn […]
READ MOREDoing business: The dos and don’ts of social media engagement
We all know that social media is an important part of your business marketing strategy and one that can’t be ignored (no matter how much you, as an individual or as business owner, may love or hate social media). But the answer is not as simple as purely having a profile on one or more […]
READ MORESecret sauce: Create content that ranks highly
It’s the age-old question on every business owner’s lips…how do you create content that ranks? Is there a trick? Is there a knack? Every business with a marketing campaign that strives for ultimate success needs to incorporate social media into their strategy. And part of a successful social media strategy is having a designated social […]
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