When social media was born a decade or so ago social selling did not exist, it was all about personal connection and socialising – nothing more. Today, however, social media is an important marketing and sales channel. In fact, market research shows that almost 80 per cent of salespeople who invest in a strategy for […]
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Social media for B2B marketing: It really works
Social media is a powerful platform for business to consumer marketing (B2C), yet it can also be used as an equally powerful business to business (B2B) marketing tool. In fact, social media is a crucial element for almost all business success today and savvy forward-thinking managers will investigate the best ways to use social media […]
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