How time flies! March 2015 I published an article about meeting the chairman of B1G1 – Business for Good and how it changed my life. Paul Dunn’s outstanding presentation introduced me to the concept of “The Power of Small” and how small but regular contributions by normal individuals and everyday businesses eventually add up to […]
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How to develop an awesome customer persona
Developing an awesome Customer Persona is a critical first step in today’s on-line world. Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram were the top seven platforms used by marketers in 2015. That’s the word from Social Media Examiner. And 66 per cent of marketers plan to increase their use of Twitter, YouTube and LinkedIn […]
READ MOREDoing business: The dos and don’ts of social media engagement
We all know that social media is an important part of your business marketing strategy and one that can’t be ignored (no matter how much you, as an individual or as business owner, may love or hate social media). But the answer is not as simple as purely having a profile on one or more […]
READ MORESecret sauce: Create content that ranks highly
It’s the age-old question on every business owner’s lips…how do you create content that ranks? Is there a trick? Is there a knack? Every business with a marketing campaign that strives for ultimate success needs to incorporate social media into their strategy. And part of a successful social media strategy is having a designated social […]
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