The entire point of any marketing strategy is to persuade and influence your audience. This is no different when it comes to social networking for business, and the very best social media campaigns are geared towards persuading the audience towards a certain, pre-ordained outcome. Persuasion is defined as the process by which one can change […]
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Business owners: Here’s a social media platform roundup
We have all heard of the big social media platforms: Facebook, Twitter, LinkedIn and Instagram – if you haven’t or you’re new to social media, we’ll give you the low-down in a minute. But these popular platforms represent just the very tip of the social media iceberg. There are many, many platforms active and waiting […]
READ MORESnapchat 101 – Harness its power for social media marketing
Innovative business owners are beginning to discover that Snapchat can be very effective when used as part of their social media marketing campaign. Snapchat is currently one of the fastest-growing social media networks. It is fast attaining a vital role in global social media marketing strategies. Never heard of it? Or you have heard of […]
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