Video marketing is equally as important as content marketing, however not many people are using it to their advantage. Many businesses understand that YouTube certainly has a lot to offer in terms of both exposure and marketing opportunities, however creating a business video suitable for YouTube can be tough. So how do you create a video that entices your YouTube users, gets you likes, as well as promoting your business? The answer is simple. When businesses create videos, they are often focused on how they look and if the services they offer are coming across correctly. This shouldn’t be your first priority. Users are much more likely to give you the “thumbs up” on your video if you offer them valuable information that will benefit them as a user. For example, if you own a garage that does auto body repairs, give your users some tips on how they can temporarily cover deep scratches until they can get booked in for a full repair.
Creating Shareable YouTube Content
YouTube is integrated into nearly every social media site worth being on. Users can post YouTube links to Facebook, Twitter and more, so if your video is shareable and likeable, you won’t just get a good response on YouTube, you should use these sites to extend your reach and views. You do need to remember however those users aren’t going to share videos that don’t benefit them in one way or another. The trick is to create your video so it does offer valuable information to the user, but also incorporating your company so you have a call to action.
Use Your Business Knowledge to Drive Sales
As mentioned above, sharable content is always content that benefits the user. If you own a business and are on YouTube, users will most likely watch your video if they want to find out information that solves their problem or need. As an expert in the field, you need to provide them with this information. Take the auto body example, there are many ways that you can cover deep scratches, but these ways might not be apparent to your users. Your video should give the step by step process they follow to do this effectively. Having a sign in the background with your business name and website is a subtle promotion that will not detract from your content. This is the first step to business success on YouTube, and by creating informative content as opposed to promotional, you’ll find that you have much more feedback from your users. This in turn will lead to more exposure, more website traffic and more sales.
Call to Action
If you have your YouTube video up and running, you should always provide a call-to-action for your users. This can be anything from a URL in your description or a Twitter hashtag at the end of your video. If you want to really drive sales however, you should have as many URLs as possible. Include your Facebook, LinkedIn, Twitter and website, plus any other social media accounts that you might have. This will allow your users to follow you wherever possible, boosting your other accounts in turn.
Promoting Your Videos
Once you reach a decent level of exposure, your users will post your content on other social media sites. You can also do this yourself, and it can really help to get your videos more views. Post your video to your Facebook, Twitter, Google Plus and more. If you have a secure following on any of these sites, then you can accelerate your YouTube presence in no time at all. You can post your videos along with your blogs on your company website, so even your website users can have a direct link to your YouTube page. Whatever you need, you can be sure to reap the benefits when you produce your YouTube videos with your user in mind. You will also find by cross-promoting your content, you can get more feedback, views and engagement, which will benefit all of your profiles.